The New College Application Trend More Families Need to Know About

How Glimpse is changing the way students introduce themselves to colleges
Just when families think they understand all the pieces of the college application (the transcript, activities, essays, recommendations, testing, and supplements), another piece is starting to show up more often: a short video introduction.
Glimpse, created by InitialView, allows students to submit a 60- to 90-second video to participating colleges. The video gives colleges and universities a chance to hear directly from the applicant and get a better sense of the person behind the application.
That can be especially meaningful at highly selective colleges, where so many applicants already have strong grades, challenging coursework, and impressive activities.
Who is using Glimpse?
This is no longer something happening only at a handful of schools.
Brown University, Duke University, and Vanderbilt University all currently offer applicants the opportunity to submit Glimpse as part of the admissions process. Brown describes its video introduction as a way for students to share more about themselves “in your voice” beyond the written application. Duke and Vanderbilt likewise accept short Glimpse submissions designed to help admissions officers get to know applicants better.
InitialView also reports that Glimpse can be sent to multiple colleges from a single recording. The format is intentionally simple: students may re-record if they are unhappy with a take, but they cannot edit the final video or use production software to alter it.
The focus is supposed to be on the student, not the production value.
What should a Glimpse actually show?
This is not supposed to be a mini movie or another highly produced piece of the application. The best use of a Glimpse video is to show something the rest of the application does not.
Whether it is a side of the student’s personality that does not come through easily in writing, an interest that did not fit naturally into an essay, or simply the student’s warmth, energy, humor, or enthusiasm, what it should NOT be is a 90-second résumé.
Students should consider one question:
What could an admissions officer learn about me in 90 seconds that they might not fully understand from the rest of my application?
That is where Glimpse can become valuable.
Optional does not mean automatic
Glimpse is optional at many of the colleges that accept it. That does not mean every student should submit one. It also does not mean students should dismiss it simply because it is optional.
Brown, for example, says its video introduction is not required but encourages students to submit one when possible because it can help admissions officers learn more about them beyond the written application.
The decision really comes down to whether the video adds something.
For a student who is comfortable talking about an interest, experience, or part of their personality that has not surfaced elsewhere, it may be a terrific opportunity. For another student, the written application may already do a wonderful job of telling the story.
There should not be a blanket rule that everyone should submit a Glimpse. There should be a reason for doing it.
Authentic does not mean unprepared
Because the video is supposed to feel natural, students sometimes assume they should simply turn on the camera and start talking.
There is a difference between being overly scripted and being prepared.
Before recording, students should have a clear sense of what they want the admissions officer to walk away knowing about them.
We often encourage students to think about questions like:
• What is missing from the rest of my application?
• What do I genuinely enjoy talking about?
• What would my friends say is very “me”?
• Is there an interest, tradition, hobby, or experience that says something important about who I am?
• Am I adding something new, or just repeating information the college already has?
Brown’s own guidance emphasizes that the video can be simple and unrehearsed and that students should focus on speaking naturally rather than worrying about production quality.
That is exactly the balance students should be looking for: prepared, but not performed.
How Custom College Consulting can help
At Custom College Consulting, our goal is not to turn Glimpse into another stressful application requirement.
We help students determine whether it makes sense for them and, if it does, how to make the most of the opportunity.
That can include identifying which colleges on their list accept Glimpse or other video submissions, deciding whether the video will strengthen the application, brainstorming topics that add something new, and helping students practice communicating naturally without sounding scripted.
Most importantly, we view Glimpse as part of the broader application strategy.
Because this is not really about creating a great 90-second video.
It is about helping colleges see the student more clearly.
The bottom line
College admissions continues to evolve, and video is becoming another way for colleges to learn about applicants beyond grades, test scores, and essays.
Glimpse will not replace the traditional application, and it will not be appropriate for every student. But for students applying to colleges that accept it, it is worth asking one simple question:
Would seeing and hearing me for 90 seconds help this college understand something important about who I am?
If the answer is yes, Glimpse may be an opportunity worth using.
At Custom College Consulting, we help students and families make those decisions thoughtfully so each part of the application has a purpose and helps tell the student's story.










